Many sellers in recent times, question whether it is possible to be successful in any business without understanding and evaluating key process indicators such as revenue, SEO, and PPC. To put it simply, it’s not possible. Therefore, how do you stay on top of KPIs? The solution lies in getting an Amazon analytics tool. Analytics tools have something for everyone, whether it’s a simple keyword search or comprehensive Amazon competition analysis. If you take a deeper look at what is available, you’ll notice that there’s a wide range of possible Amazon data analysis tools available from suppliers with varying features and, of course, varying pricing ranges. However, one of the top Amazon analytics tools for sellers is Helium 10.
Helium 10 claims to be an all-in-one package for marketplace vendors, with a variety of features for varied uses. Helium’s product research area has solutions for trend research and profit computation. Further, the incorporated Amazon review analysis tool greatly simplifies the evaluation of consumer comments. On Amazon, it’s also critical to use the correct keywords to help potential buyers find your products. Such keywords are discovered using Helium’s analytics engine. Users can also see the search volume of their competitor’s keywords. Finally, Helium can be utilized to improve the listing’s performance. Users can, for example, see which products rank for particular keywords. Helium also offers keywords that are appropriate for a PPC campaign.