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Helium 10 Vs. Jungle Scout Vs. Viral Launch: The stand out seller tools of 2022

Helium 10 Vs Jungle Scout Vs Viral Launch


Amazon seller tools have become an important part of the global marketplace platform on Amazon. These tools are essential for Amazon sellers to manage their inventory, track sales and grow their online businesses. To remain competitive on Amazon, sellers need to stay one step ahead of their competition. It is for this reason that Amazon seller tools are developed to serve as an all-in-one platform for a plethora of tools that have different functions.

All sellers have different business goals that they would like to achieve. Thankfully, there are so many different tools that one can use to achieve them. It can be a daunting task to choose between different seller tools, which is why we have compiled a list of the three best-seller tools and done a comparative study of some of their key features.

Helium 10

Helium 10 has the most complete set of tools that any seller would need to boost their online sales. The most important tools that they offer, help in keyword and product research, and optimization of listings on Amazon. They have powerful analytics that creates better product positioning so that you make a profit. It allows you to market your business with the help of PPC management tools.

This one tool is sufficient for you to manage any aspect of the business. With regular notifications, and alerts you can stay on top of any changes that may occur. They have tools that are pretty unique like the keyword tracker which helps track keyword rankings continuously. Another great feature they have includes Refund Genie, which can help you reimburse customers for damaged products.

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Viral Launch

Viral launch is known for its use of accurate data to propel the business forward. The volume of data that this software is able to provide is useful for merchants that are just starting out in the eCommerce space. Some of the key features that Viral launch offers include FBA income calculator, the discovery of product tools, and marketing intelligence. Their detailed statistics is incomparable when it comes to other seller tools and the accuracy of the data is better for making data-driven decisions.

The market intelligence tool ensures that you will find profitable products and gives you information on historical trends, revenues expected and sales and profit calculations. Like other tools, it also contains a Keyword Research Tool and a listing optimization tool that enhances the SEO of listings. What sets Viral launch apart from other seller tools is its ability to pull a large amount of data from Amazon so that sellers have a more in-depth understanding of their products and come up with ways to improve business.

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Jungle Scout

Jungle Scout cements itself as a worthy contender in the seller tool space. The main aim of Jungle Scout is to identify profitable products on Amazon and help sellers launch their own products so that they can generate profits. The Opportunity Finder Tool is an example of a niche finding tool that identifies successful products on Amazon so that you can get a better idea of what works. Like other tools, they too have a keyword management tool called Keyword Scout that allows sellers to find high-ranking keywords.

Other tools worth mentioning include the Supplier database and Promotions. The Supplier database allows merchants to find suppliers based on reviews and ratings. The Promotions tool can be used to promote your products with the use of promotional campaigns.

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Comparison of key features between the three

Choosing between these three tools depends mainly on what your goals are as a business owner. It also depends on whether you are a new or an experienced seller. Some may offer you unique tools that others may not. It becomes important that you weigh out the pros and cons of each so that you are able to make a decision. Here are some key features that these tools offer and a comparison of how they fare against each other.

Keyword Research: Keyword research tools are important for any seller, whether you are new or experienced. Helium 10 has some powerful tools like Magnet 2 that offer keyword suggestions based on the search volumes for the word. Similarly, Viral launch also has a keyword research tool that can help boost sales by developing a list of high-performing keywords. Keyword, Scout by Jungle Scout is another great contender in the keyword research category which helps you track the rankings of keywords continuously.

Product Research: When it comes to product research, Jungle Scout allows you access to their product database which houses millions of products found on Amazon. They contain pre-set filters that allow you to organize products based on their sales, reviews, and rank. Viral launch also holds a similar tool called the Product Discovery tool that enables users to find opportunities in the market that can be possibly filled by one of the merchant’s products. The Black Box tool from Helium 10 is another great example of a product research tool that uses a strong software algorithm to analyze prices and reviews of similar products.

Marketing tools: Marketing tools play an important role in getting more visibility for your products and in turn driving up sales. Adtomic from Helium 10 does just that by optimizing PPC campaigns. Viral launch’s Kinetic PPC works in a similar fashion by tracking keywords used in ads and optimizing them so that they can cut costs. Jungle Scout tends to focus more on the selection of keywords by using their Keyword Scout to drive more views for their products. It does not offer PPC automation like the other two tools do.

Inventory Management: Inventory management is important as it helps keep track of all your products so that you can replenish when stocks run low. Jungle Scout’s management tool sends out alerts when stockpiles are low and helps place orders for more products. It also keeps track of the costs and profits from the inventory that is there. Helium 10’s intelligent software works similarly wherein they place orders in advance so that there are no unwanted delays to the customer. Viral launch does not offer a stock alert system or an inventory management tool currently.

Final conclusions

All in all, all three tools are powerful in their own right and offer unique set tools that can help you on your Amazon seller journey. If you are looking for a more complete set of tools then Helium 10 is your best bet. Helium 10 also seems to be more flexible in their pricing plan than compared to Jungle Scout and Viral Launch. If you are someone who is new to the seller landscape on Amazon and have limited funds, Helium 10 pricing plans can be more attractive.  Not to mention, it also contains tools that Jungle Scout or Viral launch might lack like a PPC automation tool and an inventory management tool respectively.

The benefit for opting for Viral Launch is that it provides valuable insights into the Amazon marketplace with its use of powerful tools like the Market intelligence tool. It has an easy-to-understand interface and is intuitive. The accuracy of the data is another big plus point for Viral Launch. It provides an equally powerful tool for keyword and product research as compared to Jungle Scouts and Helium 10’s tool. The only disadvantage here is that Viral Launch is on the pricier side when compared to Jungle Scout. But if PPC automation is the need of the hour, then Viral launch will come out on top of Jungle Scout.

Finally, Jungle Scout is much more similar to Helium 10 in terms of the price of its plans and the type of tools it offers. They offer access to some interesting tools like Opportunity finder and Supplier database. It is an effective tool to use especially if you are a new seller and are trying to set up your business on Amazon. The product research tools are very helpful for beginners and is a great first step to take in expanding your business. It helps you identify a niche within the market so that you have a clearer understanding into what may work or be profitable. The only downside here is that, unlike Helium 10 and Viral launch, there is no PPC automation that is provided by the Jungle Scout platform.

The choice between these three tools will depend on where you are on your seller’s journey. All have amazing benefits and can help bring about success in your FBA journey. Amazon is a highly competitive marketplace and things change quickly in the market. Rankings of products or demand may drop, competitors may have a more competitive product than yours, the list is endless. When you have a seller tool on your side, you can stay on top of any problems that may arise and quicky change things so that you can remain successful. With tools becoming smarter and intuitive it is good idea to opt for an FBA seller tool today.